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| Genichi Kawakami (1912-2002) Founder Yamaha Motor Co. Ltd |
It all began when then president of Nippon Gakki, (now Yamaha Corporation,) Genichi Kawakami, put to use some machining equipment used in the production of metal airline propellers to develop the first Yamaha motorcycle. It was the YA-1, nicknamed “Aka-tombo” which means red dragonfly. With a starting capital of 30 million yen, 274 employees and two single-story wooden factory buildings with a capacity to turn out 200 motorcycles a month, the fledgling company dared to confront competition, a will that came to forge the company spirit of challenge. Yamaha entered the first YA-1 in the Mt. Fuji Ascent Race and won. From there on, our employees moved with determination from one challenge to the next, working as a team, sharing victories and setbacks.
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| 1970 debut of Yamaha’s first 4-stroke model, the XS-1 |
Diversification Yamaha’s in-depth knowledge of 2-stroke technology led to the Company’s diversification in 1960 into the outboard engine market. 1970 witnessed the launch of the 650cc XS-1, Yamaha’s first 4-stroke motorcycle, and during this decade the company diversified into the manufacture of a range of new products including All Terrain Vehicles, golf cars, generators and industrial robots.This was followed in the 1980’s by the development of high-performance car engines and water vehicles.
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